Advertising, marketing & other professional

Supplementary Structure of Earnings Survey (VSE 2022)

Statistik Austria earnings survey — gross hourly medians for ISCO-08 24 (full-time, all genders). “Employees”: LFS/Mikrozensus (ISCO) with NACE weighting; pay: VSE sample — different survey bases.

Classification

AI impact rationale

Campaign planning, content creation, performance analytics, and media buying are fully digital workflows. AI generates marketing copy, automates A/B testing, optimises bidding strategies, and produces personalised content at scale.

Source, methodology, and reproducibility

Employment

Eurostat lfsa_egai2d (2024) · ISCO-08 24 · 155,100 employed

Survey

LFS/Mikrozensus AKE

NACE weight

17.8% · nama_10_a64_e · NACE M73

Pay

VSE 2022 · ISCO-08 24 · €25.06/h median × 2080h × 1.17

Formula

hourly median × 2,080 h × 1.17 (13th/14th salary)

Pipeline

generate-occupations.ts · deterministic · OGD · 99 hypothesis-driven verification tests